The iconic and inventive band Hot Chip set us a brief to push the boundaries of music merchandise. We went about this project by looking through the lens of their fans and how we could heighten their experience when it came to gigs and merchandise. We created a collaboration with Kodak to create a disposable camera dipped in Hot Chip! It would allow fans to capture their own gig rituals and share them with the rest of the Hot Chip family and well as Hot Chip sharing their own.