This project was designed to target Gen Z women as a demographic the client wanted to reach out to. Inspired by the brand recipe of TSPTR, we designed a zine that empowered and celebrated women in sport in the style of a 70’s teen magazine. It included top trump cards of each woman in the zine, a flow chart on women's issues in sport and a fold-out poster of the women in the zine as an ABBA tribute band.
Skills involved - Graphic designer, Contextual researcher, Copywriter (Team project)
Credit -Hannah Kirby, Emily Broome, Tia Jeffries and Ellie Dwyer
Time - 3 weeks